Want to learn how to tell your own digital story? You came to the right place! In this post I will be exploring the process of telling a effective digital story!
Storytelling should take the viewer on a journey to deeper understand the brand or person in question. Storytelling is critical to the fashion industry because it sparks interest, awareness and action for the brand or figure in question. To tell a digital story all you need to begin is an understanding of your audience and the storytelling fundamentals. So, let's begin!
The first thing you must do is understand the storytelling fundamentals.
These are...
- Who
- What
- When
- Where
- How
It must be clear who is telling the story, (brand or consumer) and there must be relatable content to engage with. Any influencer can be famous but they are just a character existing on social media if they don't have a storyline behind them driving their curated content. Then once you understand the story you are going to tell it is key to know the audience you will target. The target market will be the ones absorbing this story so you must speak about that story in a tone/language appealing them. For example, everyone knows the iconic Barbie but Mattel's new approach to this character in 2015 allowed her to form a personality and become a digital story teller. Barbie's first vlog sharing "10 Things About Me" was just the start to hundreds of vlogs later of the doll coming to life being her natural self in front of the webcam. Now, Barbie's target market expanded because she was releasing relatable content with a story behind it. Let's take a look at one of Barbie's great examples of digital storytelling!
After watching Barbie open up about her mental health so vulnerably through this vlog I am left feeling inspired to brighten my day and connected to Barbie as if we were close friends. Story telling should impact the viewer emotionally as this video did. Storying telling done correctly will have psychological reactions such as releasing dopamine. When processing a story the brain is affected. Neural coupling is the process of turning a story into your own experiences and ideas. Then there is mirroring which has the listeners experience similar brain activity to the speaker. A well told story will signal activity in the cortex such as the motor cortex, sensory cortex and frontal cortex. When the consumer is left feeling emotionally effected after viewing a digital story, the content creator succeeded.
Popular Way's to StoryTell Today! :
- TikTok
- Blogs
- Websites
Different Types of Digital Storytellers Examples! :
- AI Influencers
Lil Miquela
- Bloggers
Chiara Ferragni
- Macro Influencers
Meredith Duxbury
- Micro Influencers
@productsbymollie
Now it's your turn to create a digital story! You got this Angels! <3
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