In this day and age influencers hold as much power as some A-list celebrities. Some may argue that influencers have a greater impact on trends than celebrities. In the fashion industry influencers have a direct connection to whats in and out for the season. These digital story tellers help to form trends and choose which will be long-term versus a fad. I am inspired by Sabrina Carpenter and Kate Bartlett because of the clarity of their brand and style through social media.
Sabrina Carpenter
Whether it is a sponsored ad or a personally made post Sabrina's style stays consistent. She references 2000's trends such as colorful eye makeup, mini skirts and dresses, and flip phones. She also does this with old Hollywood glamour such as feathers, flashy rhinestones, and classic silhouettes. I have grown to really appreciate this technique because it shows authenticity. Staying true to your self can be hard with media changing everyday, but Sabrina executes this perfectly.
I also am in awe of Sabrina's style. The girly pop artist has come a long way since her Disney Channel days; music wise and fashion. Her style is now remembered, studied and idolized. Her consistency creates her flirty and youthful brand image. Sabrina Carpenter is hands down a style and branding icon.
Kate Bartlett
This FIT alumni is not one to gate keep. Kate has recognized the exclusive behavior of many influencers and does the opposite. She is upfront and open with her followers. By being so transparent with her followers she is able to include everyone. Everyone can now be a part of the fashion world through Kate’s content. Through “ Get ready with me”’, “ What I spend in a day living in NYC” and “ Day in the life” videos Kate plays on the idea of being upfront with her fandom.
This technique is so effective because people love to feel like a part of something. Through Kate’s videos the public can put themselves in the shoes of a fashion student, a guest attending NYFW and someone living in the big apple.
Although I have many, these two digital story tellers are my current favorites. As I study Fashion Business Management I am starting to steer towards having a interest in fashion influencers who have a strong brand curated. I feel these two individuals have created a self brand image for themselves and it aligns with my interests right now.
Thank you for reading!
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